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PNLA 2019 Conference

Centennial Hotel - Spokane, Washington

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Wednesday, August 7 • 6:30pm - 6:45pm
Likes, Comments, and Views: A Content Analysis of Academic Library Instagram Posts

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As academic librarians become more comfortable with utilizing social media, Instagram has emerged as a favored platform to promote their library’s resources and connect with patrons. While there have been multiple techniques documented to measure the success of a library’s Instagram posts—through counts of followers, likes, comments, and views—there is little guidance on what features and content of library Instagram posts will produce successful results. We propose that a first step forward to remedy this lack of guidance is through analyzing how libraries are currently using Instagram to connect with their campus communities and promote their services and events. To accomplish this analysis, we collected and studied the Instagram posts of a group of twelve land-grant university libraries, categorizing each post’s content according to a coding schema and determining the engagement it received from the library’s Instagram followers. We will present the results of our investigation and offer a way forward for future research into best practices for academic library Instagram content. 

avatar for Ellie Dworak

Ellie Dworak

Information Design & Data Visualization Librarian, Boise State University
Ellie is super excited about data visualization, library assessment, and color palettes. She also loves typography, hand lettering, barre fitness, Neil Gaiman, and tending her garden. She lives in Boise Idaho with her husband, three dogs, and a small flock of homing pigeons.

Julie Niederhauser

Public Library Coordinator, Alaska State Library

avatar for Jessica Martinez

Jessica Martinez

Science Librarian, University of Idaho Library
I'm a new librarian who is interested in makerspaces, making libraries fun and inclusive places, impostor syndrome, marketing and outreach, and promoting women in STEM fields. Outside of work, I like good books, good beer, and exploring national parks.

Jylisa Doney

Reference Librarian, University of Idaho Library

Olivia Wikle

Digital Initiatives Librarian, University of Idaho Library

Wednesday August 7, 2019 6:30pm - 6:45pm PDT
Skyline Ballroom